Doug Tsai
industrial design

WD GRIP PACK (structure only)

CHALLENGE:
Grip pack is a protective accessory for Western Digital's best seller "My Passport." WD asked for a packaging design that has the same foot print as My Passport packaging, has an airy "floating" appearance, with no molded parts to save cost, and the compatible for both versions of Grip pack with different sizes.

SOLUTION:
Utilizing the folding carton material and its rigidness to create this light weight, flexible insert structure with a clean appearance.

unboxing video source: Youtube KSMTop

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